Kogan Page

Innovation and Best Practice for Business Success

The Best Digital Marketing Campaigns in the World
Mastering the Art of Customer Engagement


About the Book
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. 

The Best Digital Marketing Campaigns in the World
brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their ... Expand

Authors / Editors
Damian Ryan
has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business.  

Calvin Jones
is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively both on- and off-line.

Press Coverage
"[O]ffers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection..No business library should be without this!" --Midwest Book Review 

The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns…exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new.” --New York Journal ... Expand

Table of Contents
The Rapid Evolution of (Digital) Marketing
-Case study 1: Dockers 'pants dance' 
-Case study 2: The Truth About Smart 
-Case study 3: Doritos Hotel 626 http://hotel626.com/  
-Case study 4: Lynx Primal Instinct 
-Case study 5: Rage Against the Machine for Christmas number one 
-Case study 6: Pizza Hut iPhone application http://www.pizzahut.com/iphone/ 
-Case study 7: The Photographic Adventures of Nick Turpin 
-Case study 8: TurboTax Super Status 
-Case study 9: The Spoonful 
-Case study 10: In an Absolut world  http://kungsgrillen.se/awards/iaawcampaign/
-Case study 11: Wario Land 'Shake ... Expand

More Information


     

Share This


Also of Interest

The Best Digital Marketing Campaigns in the World, The Best Digital Marketing Campaigns in the World, 0749460628, 0-7494-6062-8, 978-0-7494-6062-4, 9780749460624, , , The Best Digital Marketing Campaigns in the World, 0749460636, 0-7494-6063-6, 978-0-7494-6063-1, 9780749460631,