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Emotionomics
Leveraging Emotions for Business Success


About the Book
For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it.
 
Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products look alike, a product's ...
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Authors / Editors
Dan Hill is an authority on the role of emotions in consumer and employee behavior and an expert in facial coding as an aid in measuring people's decision-making process.  He is the founder and president of Sensory Logic, a scientific, research-based consulting firm that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers.  He has appeared on CNN, the Today Show, MSNBC, and Fox Business.  He is the author of About Face: How to Make ...
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Press Coverage
"The large number of examples illustrating the divide between stated and actual response to an ad or product, and the convincing explanations of why some products and ad campaigns worked and some didn't, making Emotionomics a must-read for any marketer wanting a different set of insights into customer behavior." -www.neurosciencemarketing.com 

"Dan Hill's book is a revelation." - Philip Kotler
"Get ready for a wild ride." - Seth Godin

"[C]ompelling conclusions and insight... an artful and skilled discourse on the business ...
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Table of Contents

Part One: Why emotions matter      

 

1          The new mental model          

            Overview        

            Science: the meaning of a three-part brain      

            Psychology: balancing blind instinct with growth       

            Economics: plugging emotions into the equation        

 

2          The science of facial coding  

            Overview        

            The challenge: when words alone fail us        

            Origins and scope: why and how facial coding works

            Deliverables: facial coding in practice

 

3          Emotions and motivations    

            Overview        

            Contextualizing emotions: how feelings fuel behaviour         

            Motivations: what spurs us on

            ...

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Also of Interest

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