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International Communications Strategy
Developments in Cross-Cultural Communications, PR and Social Media

About the Book

Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. 

International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners.  Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures.  Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world.

Containing case studies of ...


Authors / Editors

Silvia Cambié is a cross-cultural communicator and journalist, and advises clients on strategic communication, stakeholder relations and social media.

Yang-May Ooi is a writer specializing in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.

Press Coverage
"[H]ighly recommended to public relations professionals looking to optimize their communications in today's competitive business environment." -- Library Journal

"[A] must-read for anyone who blogs or vlogs, and PR professionals who are morphing from service providers to business partners." - CNBC European Business

"[A]n extremely useful resource for communicators who deal with the intercultural world and Web 2.0 on a regular basis." -- Communication Director

Table of Contents

Part 1   International communications

1.         The world we live in  

2.         Rethinking public relations    

3.         The global language of corporate social responsibility          

4.         The dawn of leadership communication        

5.         The day after  

Part 2   The role of social media in international communications

6.         The cultural landscape of social media          

7.         Social media as a part of life  

8.         Authenticity and trust

9.         Connecting communities       

10.       Encouraging new forms of expression           

11.       The next frontier: multimedia and beyond

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Also of Interest

International Communications Strategy, International Communications Strategy, 074945329X, 0-7494-5329-X, 978-0-7494-5329-9, 9780749453299, , , International Communications Strategy, 0749458275, 0-7494-5827-5, 978-0-7494-5827-0, 9780749458270,