"Make Your Brain Work
is an engaging book that is simultaneously filled with insight and application. Amy Brann not only provides us with greater understanding on how the brain works but she also gives us useful tools on how to make the brain work for each of us."
-Stephen M. R. Covey, author of The Speed of Trust, and coauthor of Smart Trust
"The most misunderstood organ in the human body is the brain. Amy Brann's insights will help you think your way to success instead of mindlessly doing the same old things over and over again."
-Al Ries, author, War in the Boardroom and Positioning: The battle for your mind
"Make Your Brain Work
is the first book to take cutting-edge neuroscience and apply it to improving one's ability to be successful, and to feel successful, at work. Using a lively set of characters that illustrate not just what to do to improve the brain at work, but how to do it. Readers of Make Your Brain Work
will undoubtedly be more productive and happier at work and at home."
-Paul J. Zak, Author of The Moral Molecule: The Source of Love and Prosperit
"If you are looking to master your life, you must master the use of your brain. Amy Brann has successfully put together today's easy to read and understand instruction manual for your brain. Read this book, master your brain and master your life."
-Louis Lautman, Executive Producer of The YES Movie
"Make Your Brain Work brings neuroscience to life. Explaining how common challenges can be overcome through understanding what is really going on in your brain and the minds of others enables readers to make small changes that can ultimately make life more enjoyable. Easy to read and thoroughly beneficial to implement."
-Scott Martineau, CEO ConsciousOne.com
"[B]eneficial reading for anyone who wants to optimize theireffectiveness in both their professional and personal lives. The book provides in-depth insights into neuroscience and how evolutionary developments and chemical reactions in the brain influence an individual’s responses to situations and other people. These insights can help anyone improve their ability to prioritize tasks, learn new things, adopt healthy habits, establish a positive attitude, and achieve goals."
-Business Book Summaries, EBSCO
"This book is extremely well organized with many small topic sections and it needs to be because there is a ton of information in this book - it is very content dense. The book has summary bullet points at the end of each chapter that are very well done and effectively summarize the contents and the actions you need to take. There are a large number of references to scientific research. Due to the broad range of content this book is best digested in small doses and not long reading sessions. Highly recommended."
-Book Fanatic, Top 500 Amazon reviewer
"I really enjoyed it, but I also love learning about how our brain works and how we can use it to our full ability. The book is written in an easy-to-understand language, while still giving enough details and background information to sustain the claims made. Make Your Brain Work covers such diverse topics as how our brain prioritizes, how we absorb new information, the way we deal with stress, controlling feelings and emotions, distractions, making decisions, focus, habits, conflicts, work-life balance, control, time versus energy, goals, motivation, meetings, presentations, leadership, sales and management. And all in less than 300 pages. ...[F]or a quick insight with loads of practical tips and ideas I greatly recommend Make Your Brain Work by Amy Brann."
-Rebekka K. Steg, Goodreads.com
"A timely and elegant reminder that the key to personal and organisational success begins with knowing one's self: Amy provides clear insight into the latest developments in neuroscience using accessible stories and examples which will resonate with all readers."
-Terry Hodgetts, Director, Centre for Executive Development, Aston Business School
"Make your Brain Work is different! It is literally packed to the brim with insights, tools, approaches and techniques that cover a whole spectrum of areas that have helped me. If you want to massively increase your self-awareness, devise strategies for positive change and, as a result, lead a happier and more fulfilled life then I recommend that you read this book."
-Phil Ryan, MBA, MD, The Management Centre, The Executive Education Company of Bangor Univ.
"This book is full of great stuff, like a delicious Pret recipe your brain needs nutritious food and new knowledge to grow."
-Ian Watson, Head of Pret Academy
"Make Your Brain Work
was essential bedtime reading for a couple of nights, and I have found the concepts genuinely very interesting and thought provoking, and a challenging read. It really does become a manual for trying to better understand what influences and motivates others, and how these issues need to be better understood and harnessed. It is not often that the concept of "overwhelm" can be introduced into morning discussions of premiership football and office politics but it is now."
-Nick Green, Managing Partner of Squire Sanders Birmingham office
"The idea of writing a book relating common workplace and leadership issues with the structure of the brain is excellent. Amy's style is punchy, readable and approachable."
-Bishop Andrew Watson,
Table of Contents
How to read this book
Meet the coach
Meet the professionalsPART 1 – You
1 Can a marshmallow predict your success?
Picturing your goal
Starting with the end in mind
Multi or mono
Your plastic brain
Enriching your potential
Action2 Is your hippopotamus under attack?
Stress: the classic culprit
Predictability and stress
Perhaps pounding the pavements is the answer
Checking out of stress and into normality
Lack of control
Action3 Learning how to influence what feels out of your control
States, emotions and feelings
To know or not to know
Controlling our feelings
Controlling our emotions
Why anchoring is vital
About the cup
The importance of smell
Action4 The challenge of being everything to everyone
Benefits of braking
Filtering incoming data
Action5 Is a busy brain a clever brain?
The brain in action
In one ear, out the other
Enriching your environment
Knowledge into practice
A leopard can change its spots
A lot of hard work
Practically possible6 Getting results easily and with less effort
The neuroscience behind habits
The reality of the chocolate habit
Reprogramming a habit
How a faulty circuit can be fixed
What is possible
Neuroplasticity and habits
‘Damaged’ as a child
How you create new habits
Why bad habits sometimes return
ActionPART 2 – Your Colleagues and Clients
7 Working and living in balance
Expectations: theirs and yours
Causes of tiredness
Time versus energy
The importance of control
How the mind works optimally
Action8 Upgrading your life one step at a time
What the brain has to do with getting stuff done
Brain areas of goal achievement
Real or imagined
The neuroscientist’s biggest kept secret
Your state matters
Deserving a reward
Action9 The minefield of motivating people
What motivates you
Some rewards motivate
Power of expectations
Power of control
Power of certainty
Power of confidence
Mood and motivation10 Transforming meetings
The two routes of fear
Problems with meetings
Action11 Making every presentation count
How to engage people
Death by PowerPoint™ and sleep-inducing notes
Body language12 Appearing competent to others
How to predispose yourself to having more insights
Why you forget
Real or fabricated
Episodic versus semantic
Emotions and memory
PrimingPART 3 – Your Company
13 Leading with your brain switched on
The synaptic circle
Contribution14 Simply authentic sales
Credibility: stories and pictures
Congruency15 Managing people, managing brains
Managing people – a brain perspective
Predictability and ambiguity
The conflict manager