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Innovation and Best Practice for Business Success

How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier

About the Book
The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as "Generation Flux."  They are adaptable, multi-talented people with "a mind-set that embraces instability, that tolerates - and even enjoys - recalibrating careers, business models and assumptions."  

Authors Ian Sanders and David Sloly show readers how to "mash-up" their full ... Expand

Authors / Editors
Ian Sanders
helps businesses and entrepreneurs make their ideas happen. He launched his own business in 2000, specializing in the creative industries. He has contributed to BNET.com, Virgin.com, TomPeters.com and has spoken at the South by South West Interactive in Austin, Texas.

David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was snapped up by the UK's first independent radio production company, where he created ... Expand

Press Coverage
"Sanders and Sloly use edgy language and… drop some big names (q&a's with Dave Stewart, formerly of the Eurythmics, and Kevin Roberts, CEO of Saatchi & Saatchi) to introduce their big idea-'mashing' or 'going plural' with your talents is essential in this fast-moving world. The authors try to help readers identify the skills that give them the edge, understand what 'drives' them, and how to craft their story and promote marketable skills. …[T]he message that ... Expand

Table of Contents
About the authors 


01 First there was sausage… 
"Work" used to be so single-track. Pick a trade and climb a ladder. Keep climbing; don't stop. 

02 …and then there was mash 
Welcome to the wonderful world of mash, a world where your work life can reflect your multidimensional talents. 

03 Using mash as a competitive edge in the job market 
How adopting a mash-up way of working will make you an asset to employers. 

04 Your personal unifier 
How your personal unifier wills ... Expand

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