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No Fear Finance
An Introduction to Finance and Investment for the Non-finance Professional

About the Book
Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy Fraser-Sampson covers topics such as how people do business, how business is financed, accounting basics, financial accounting, working capital, capital transactions, the investment fundamentals of ... Expand

Authors / Editors
Guy Fraser-Sampson
is a private equity expert at Cass Business School, in the City of London. He has conducted training and consulting assignments for clients around the world, including sovereign wealth funds, banks, investment managers and pension funds. Fraser-Sampson is the author of the best-selling finance titles Private Equity as an Asset Class and Multi-Asset Class Investment Strategy (Wiley Finance). 

Press Coverage
About the author: “…[Guy Fraser-Sampson] is in a class of his own. He is fluent, informal and amusing and has a natural talent for making a complex subject seem both approachable and interesting.” – Journal of Pensions 

"...in No Fear Finance Guy Fraser-Sampson attempts to show that finance is not such a scary subject as it can sound and that anyone can learn to understand it by taking on some basic principals. The book...introduces all of the ... Expand

Table of Contents
1 Learning about finance
Who will find this book useful?
What is ‘difficult’ about learning finance?
Finance and mathematics
Open and closed questions-concepts and calculations
Finance and reality
Problems with language
The approach this book will take
The numbers
Coping with formulae and calculations
The rest of the book
2 Types of business
Trading as a sole trader
Trading as a partnership
Trading as a company (corporation)
Other possibilities
3 How business is financed
The Miller Modigliani Theory
The Theory of the Efficient Firm
4 Accounting basics (1): the balance sheet
Financial accounting: the basics
Management ... Expand

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